Myths Regarding Social Media for Business
There are numerous Social Media platforms available to businesses presently, and new ones being developed right now. These are all new opportunities to be accessible to and effectively communicate with your market. With every new social media platform, you may feel like your business has to immediately jump on it and get cracking or you will miss out. The truth, however, is completely different! You’re not missing out, there’s a lot more to it than being everywhere at the same time.
Depending on the nature of your business, some social media platforms may be more valuable to your brand than others (Click to Tweet this thought). We recently had a meeting with a client, and based on the nature of his business and the event that he’s organising, we determined that LinkedIn and his blog would be more effective media through which to achieve his desired results, than if we put equal effort and resources into these two; plus Facebook, Twitter, and Instagram.
This doesn’t mean, however, that we’re ignoring the other media platforms altogether, it only means that we’re spending more time and expecting greater results for LinkedIn and his blog, for the first three months.
In order to determine what social media to focus on and have a higher expectation of results from, consider these:
1. What is your objective? Is your objective to:
> Have and demonstrate influence
> Attain greater visibility for your brand
> Ramp up an event
> Provide social proof for your business
2. Who is your target client?
Different target demographics interact with your brand’s content in different ways. The key is to meet them where they are, as opposed to trying to bring them over to where you are. Make it convenient for the person you’re trying to reach, to get to know your brand.
3. What is the nature of your business?
Is your brand B2B (Business to Business) or B2C (Business to Client)? This will help you to determine where to meet your client online. If your business is a B2B one, for instance, find out who the decision-makers and decision influencers are, and connect with them on a person-to-person level. For instance, you may send them an email and invite them to join your brand’s newsletter, with a sneak preview of what to expect from your newsletters.
Once you have selected your top three social media platforms and developed a strategy for them, it doesn’t mean that the other platforms should lie dormant and collect dust. Keep them active by posting new content, as well as checking and responding to comments and inquiries. Keeping even these social media platforms active is good P.R., and you can still use them to nudge visitors over to your more active Social media platforms and consequently, into a closer relationship with your brand.
What are your brand’s top two most effective Social media platforms? Share the reason they are your top two, in the comments’ section below.