I. Do write as if to an individual.
Don’t write as if to a magazine.
II. Do provide value.
Don’t SELL! SELL! SELL!
III. Do personalize your Newsletter
Don’t hide behind your company/ business
IV. Do use each person’s name
Don’t use the salutation ‘Dear Friend’
V. Do have a Call to Action
Don’t leave the reader hanging…Wondering… “Now What?”
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