Posted in About Writing, Business Forum

5 Do’s and Don’ts of Writing a Newsletter

I. Do write as if to an individual.

     Don’t write as if to a magazine.

II. Do provide value. 

       Don’t SELL! SELL! SELL!

III. Do personalize your Newsletter

                   Don’t hide behind your company/ business

IV. Do use each person’s name

                  Don’t use the salutation ‘Dear Friend’

V. Do have a Call to Action

                Don’t leave the reader hanging…Wondering… “Now What?”

Do sign up for your free ‘Speak to your Market’ Newsletter here.



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