It’s 4 a.m. and I have gotten carried away reading/researching/studying blog posts on how to set goals in my career as a writer. Among the sites that I’m reading through, I have come across a paragraph that sounds like jibberish. It seems wise and helpful, but sounds like jibberish at the same time. In fact, since I’m taking notes, I’ve copied down the paragraph and then after reading it through, realized that I have absolutely no idea what it means. So above it, I’ve included the note that, “This point sounds like jibber jabber. What does it mean in English?” *confused*
There are a number of reasons that could explain why it sounds like jibber jabber (phrase often used by Skipper, Penguins of Madagascar). Here are the three possible options:
- It could be because IT IS 4 a.m.
- Could be because I have had a lot of coffee
- It could be because it is highly technical and specific to a certain industry
Even though points one and two are completely valid, I’m ruling them out because I am also going through other blogs with similar content and I am able to understand them. Which brings me to today’s nugget of wisdom: *clears throat*
In blog writing, write as though you are writing for an audience that is reading it at 4 am. (or an audience of 10-year-olds)
- Your audience is very interested in your content but they don’t want to spend time deciphering it. (tweet this)
- Keep it ridiculously simple.
- Avoid using language that is only specific to your industry.
As a rule of thumb (I wonder who came up with that), if a user will read something in your blog post and then Google to find out what it means, it probably needs simplifying.
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