Business owners are generally a busy lot. This is true for businesses at any stage, but becomes increasingly so as the business grows. Between attracting clients, retaining them, invoicing, staffing, coming up with new products/ services and so on, the business owners’ hands were full waaay before social media was dropped into their laps. Don’t get me wrong, social media is a great tool that has revolutionized the way businesses interact with their market; but at the same time, it can also be a wild beast wreaking havoc in its path, if not wielded correctly.
Effective use and application of social media requires time and attention. This is why for most business owners, it merely represents another arduous task that they need to accomplish. I wrote here about the importance of scheduling and with time, I am learning that some of it may have been hogwash (yes,… I can admit it). I am learning that when it comes to scheduling tasks, there is no one-size-fits-all solution.
In the past, and at the time I was writing that article, I was big on scheduling and strived to set the perfect plan that enabled me to perform the most tasks in the least amount of time. For instance, I was scheduled to write for certain websites on Mondays and Thursdays, with Wednesday being the day that I would focus all my attention on social media. What if on Monday I got the inspiration for a great idea to post on Facebook? Well, I would probably write it down and wait to post it on Wednesday; by which time it was already bland and I was no longer excited about it
In as much as my schedule looked good on paper, it left me feeling drained. Besides this, there were days when I was not able to accomplish the tasks on my schedule, which led me to be really disappointed in myself and to beat myself up to no end. I began to lose the joy and contentment that I felt while I was working, and I no longer got out of bed with that spring in my step. It was now more of panic and a cold sweat as I thought about all the things that I needed to do that day; which sometimes included left-over tasks from the previous day. I was exhausted, mostly in my mind, due to the worry and pressure that I had placed on myself. Clearly, I needed a change…or a complete mental overhaul!
The change came in a conversation that I had with a friend, in which I was encouraged to rest more (both physically and psychologically), to chill and work out these tasks as they came. To take care of what I needed to take care of on a day-to-day basis as opposed to worrying about that which needs to be done in five years’ (or even 5 days) time. Most importantly, not to be afraid to delegate and ask for help: just because you can do it does not mean that you have to, especially if other tasks and projects are vying for your attention.
With this new outlook, I am able to calmly get out of bed in the morning; as opposed to jumping out as though my bed is made of hot coals. I can take a walk in the middle of the day when I feel like it (helps to rest my mind) without feeling guilty about the work that I could be doing instead. Best of all, I am also able to rest easily at night; which refreshes and recharges me for the next day. Now when I get the inspiration for a post, article or poem, I write a draft of it; even if it is not scheduled for that day. Consequently, I am now better able to meet project timelines since I am more rested and refreshed.
As I said, there is no one-size-fits-all solution to running a business successfully (Tweet this thought). Find your own groove and own it with a freedom that only you can experience. The lack of a rigid schedule is what works for me. What works best for you? Share in the comments’ section below.
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